You many need an important promotional marketing campaign regarding to an upcoming trade show. The show is a main part of your annual marketing and sales planning, and a chance for you to find new markets and customers. In other words, you are required to get it right.
Not only do you need to drive foot traffic to your booth, but you also imprint your company’s name and logo branding on the minds of attendees effectively both before and after the show. Then you’ll want to follow up on that engagement to gain more chances of a sale. Getting from that idea to the dedicated result you need requires many painstaking planning, effective spending, and hard work.
However, you’re in need of huge help no matter whether it’s from your internal team or external experts. If the project is large enough-or your in-house staff isn’t large enough-you’ll absolutely need that outside help from branding specialists and full-service creative partners, from beginning to end. Here are some reasons to retain a promotional marketing agency to get your next major campaign off the ground.
Knowing what promotional products will be effective is tricky unless you have a promotional marketing veteran on your team. You may also guess what creative spins you can put on your branding to really make a campaign land. That’s where an agency can steer you to the right path from sketch to corporate gifts.
Of course, you can snag 100 cotton shirts and print your logo to them with a local screen printer, but is that something your audience really will value? Chances are they’ll end up in the bottom of the third drawer down in someone’s dresser, never to see the light of day again.
Where a promotional marketing agency shines is in their ability to deliver something special. That could be a top-quality shirt that’s more durable and attractive than what you’d be able to put together on your own, but it also can be promo products you’ve never thought of before, like branded water bottles or golf balls. At last, it’s about product integrity and relevance as much as it is the actual catalog of products.
Now you’ve decided on your message, and you’ve got a small flotilla of palettes filled with promotional branded pens and caps headed your way. Unless, again, you’re working an agency, in which case you are working with unlimited possibilities. Promo Centric, for example, makes products to order and delivers via fast, efficient shipping.
We also have a big warehouse space that allows us to bring in the products our clients need, do the printing and customization work we specialize in, and then ship those trade show giveaways where they need to go to ensure they arrive in time for your planned event, or even to multiple locations. If you’re in the market for customized promotional items, please don’t hesitate to contact us!